5 Web Design Secrets to Get Ahead of your Competitors

February 5, 2021 - Adelfos Web Design Blog

Include clear CTA's (Call-to-Action)

A CTA (Call-to-Action) is a button, image or piece of short text that prompts a response from a user on your website. An example of a commonly used CTA is a “Buy it now” or “Sign up” button. 


You can see below how CTA’s are used effectively by some of the best in the business.

Call to action button used by Nike
Call to action button used by Netflix

A clear CTA on your website is important as it tells the user what you want them to do on your website or when they reach a certain point on your site. If a user is confused about what to do next on your site the chances are they will leave without making a purchase.


For example, if a user is visiting a blog on your site and there is no CTA at the end of the page, the user will most likely leave the page rather than search for a different blog post manually. A CTA leading to another post on your blog will resolve this issue and keep the user engaged.


Use clear CTA’s across your website whenever you want the user to do something. For example, on a product page on your e-commerce site, make sure to add a clear button to prompt the user to “Add to cart”. One other thing to note is that a CTA is ineffective unless it stands out on your webpage. Try to increase text size or use a brighter contrasting colour to ensure users eyes are drawn to the call to action.

Bonus Secret!

No matter how bright or big your CTA is, some users may object to clicking the button. Adding a few words will help handle any objections the user may have. The below is example is provided by the great folks over at Harry’s Marketing Examples

Don't shut the door on mobile users!

Statistics show that mobile users account to over 50% of total web traffic, yet despite this, many businesses are neglecting these users by not deploying responsive websites. Over the years, I have noticed the majority of sites built by business owners themselves using DIY site builders like GoDaddy & Squarespace, are not mobile optimised leading to mobile users looking elsewhere.


Do you really want to close the door on half of your potential customers?


As we head into 2021, the need for responsive web design is growing so following the below tips can help you improve your website’s user experience for mobile users.

In the example here, the majority of users will navigate away from the site on the left as the text is too hard to read and there is no visual hierarchy.

From our years of web design experience, here are some handy tips you can put into practice to help with your website’s responsiveness.


  • Use a page builder such as Elementor or Divi which give you the option to edit your site based on different screen sizes (desktop, tablets & mobile).


  • Use at least a 14pt font size for long string text and increase this number to around 24pt for headings.


  • Use Google’s mobile-friendly test to analyze your website’s responsiveness. If your site fails the test, Google will give you handy tips on why it failed and how you can improve it. 


  • If you lack the time to design your site for use on multiple devices, consider hiring a web designer who will guarantee your site looks good on all screen sizes.

Bonus Secret!

Google prioritises responsive websites. If you are wondering why your website is struggling to be ranked highly by Google, you may want to consider checking out your website on different screen sizes (desktop, tablet & mobile). Remember, it is always a good idea to please Google when it comes to your website!

The speed of your website is more important than you think

The speed of your website is one of the most important factors, not only to improve your Google ranking, but also to please your users. Every second added to your websites loading time decreases your conversion rate by around 7%. Every second matters. 


It’s often very hard to pinpoint what is causing slow speed on your website but Google provides a handy service that gives you a page speed score whilst also offering you useful tips to help improve your score and in turn help you climb the search rankings!


An experienced web designer will ensure your website is optimised for the best speeds, but if you prefer to do it yourself, below are some actionable steps you can take today to boost your website’s speed!


Using our own website as an example, you can see the different in speeds before and after optimisation. If you need us to work our magic and boost your web page speeds, please drop us a message here

These  are our top tips for improving page speed on your website.

Use a reputable hosting provider who can guarantee fast speeds. 

Understandably, many business owners choose the cheapest option when it comes to hosting their website. Unfortunately, this often results in slower speeds as the cheapest hosting options often means you are sharing the hosting with thousands of other users. Make sure to do your research when it comes to picking a hosting provider and don’t always choose the cheapest option!

Compress the images used on your website. 

Compressing images helps to lower the file size and in turn allows your website to load these images quicker. Fortunately, there are many resources available, such as TinyJPG and Smush which allow you to reduce image file size whilst maintaining the quality of the image. If you have a high number of images on your website, lowering the file size can drastically improve the speed of your website. 

Minify and combine files

Although it may sound daunting, minifying the files on your website is simply removing any unnecessary whitespace, formatting or code to ensure your files only include what is needed. If you are using WordPress, you’re in luck as there are many plugins available that automatically help minify and combine your files. Here at Adelfos, we use Autoptimise plugin and have seen great improvements to our website speed.

Bonus Secret!

Many people dismiss the speed of their website but stats show that 74% of users will abandon mobile sites that do not load within 5 seconds. This goes to show that just a few simple tweaks can help increase sales through your website.

Increase white space on your pages

Many web designers will tell you that increasing white space is one of the main factors in helping to boost sales through your website but many business owners overlook this when building their website themselves.


Stats show that website users have a lower attention span than a goldfish (literally!) which is why displaying your content efficiently helps keep users on your site and in turn increase conversion rates. 


White space is any section of a document that is unused or space around an object. White spaces help separate paragraphs of text, graphics, and other portions of a document, and helps a document look less crowded. Effective white space helps you get your message across to users in a more efficient way and helps the users focus on the most important content on your page. 


The popularity of using white space in design is growing year on year and many of the world’s leading businesses are now adopting this more simplistic method of design.


Below are some examples of effective use of white space and some not so effective uses.

Good use of white space


Bad use of white space


Design trends change each year which is why it is important to keep your website updated to ensure you business does not fall behind the status quo. If your business has a website which was made many years ago, it may be time to consider an update to make sure you are getting the most from your website.

Here at Adelfos, we focus on the latest design and psychological trends to help you turn your website into an online money-making machine. Click here to receive a free no-obligtion quote for your website design project. 

Bonus Secret!

Good use of white space is more important on mobile devices! As the screen size is much smaller, the text, images and information you include on your website will take up a considerably higher amount of space. Using the correct font size and padding will help improve the readability of your site on smaller screen sizes.

Use attention grabbing headings

Attention grabbing headlines are key to helping boost conversion rates on your website. Proof shows that the majority of web users only scan read the sites they are viewing which is why your headlines are vital in grabbing their attention and turning them from a browser into a buyer. Hiring a web designer who has experience and knowledge on crafting effective headlines can help to increase sales through your website whilst also allowing you to focus solely on your business. If you opt to build your website yourself, we have the perfect tool to help you craft headlines that even professional copywriters will be envious of! 


Use artificial intelligence to help you out


We may only be in the infancy of its existence but artificial intelligence is becoming more prominent in day to day society. You may be wondering how this new piece of intelligence can help you get the most out of your website. Using CopyAI can help you create headlines for your website in under 5 minutes. The best thing about this tool is they offer a 7-day free trial.


All you need to do is head over to the CopyAI website and describe your content in as much detail as possible and CopyAI will give you examples on headlines based on your submissions. This tool is not only good for website headlines, it can also support you in the day-to-day running of your business by crafting perfect email subjects and Instagram captions.

Bonus Secret!

One of the most valuable pieces of copywriting advice we have received is that no one cares what you do, they care about what you can do for them. Keep this in mind when creating your website headlines. This great advice has been visually portrayed by Harry’s Marketing Examples.

Thank you for reading. We hope you gained some valuable tips on how to improve your website with this short article.

Any shares on this blog post would be massively appreciated as it helps us reach more business owners around the world who can hopefully benefit from this advice. If you need a new website, an update to an existing site or just some web design advice in general, please be sure to contact us.

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